cross-media advertising

/ˌkrɒs mi:diə 'ædvətaɪzɪŋ/ noun
advertising the same product or service in several different types of media which are offered by a single-company media provider

Marketing dictionary in english. 2015.

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  • cross-media — ˈcross ˌmedia adjective [only before a noun] TELECOMMUNICATIONS MARKETING using or involving two or more different forms of media (= ways of communicating information or news to people, such as newspapers, television, or the Internet ) : • a… …   Financial and business terms

  • Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails …   Wikipedia

  • Cross media service — is an interaction service among any kinds of media. Cross media service is an interaction service among any kinds of media.It could be between mobile phone and TV, web site and mobile phone, or website, TV ,mobile phone , magazines, newspapers,… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Media multitasking — For other uses, see multitasking (disambiguation) Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another. Also referred to as simultaneous media use, this behavior has emerged as… …   Wikipedia

  • Media cross-ownership in the United States — Media cross ownership refers to the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities. Much… …   Wikipedia

  • Media ownership in Australia — is distributed between commercial, national public broadcasters and not for profit community broadcasters. Australian media ownership has been described as one of the most concentrated in the world.[1] For example, 11 of the 12 capital city daily …   Wikipedia

  • media — me‧di‧a [ˈmiːdiə] noun the (mass) media TELECOMMUNICATIONS all the different ways of entertaining and giving information to the public and advertising goods, for example television, radio, and newspapers: • The Japanese media have carried… …   Financial and business terms

  • Cross-promotion — is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross media marketing of a brand, for example Oprah Winfrey s promotion on her television show of… …   Wikipedia

  • Media Prima — Berhad Type Integrated Media Company Industry Television Broadcasting, Radio, Content Creation, Print, Outdoor and New Media Founded 23 September 2003 …   Wikipedia

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